Director of Marketing And Public Relations at Tanzania Posts Corporation

DUTIES AND RESPONSIBILITIES

i. To develop and implement strategies that effectively markets the TPC and its products and services to the public;

ii.To lead a detailed assessment of client requirements for the market research service then design, define levels of activity and specify a course of action with prospect results;

iii.To promote marketing and Sales activities for TPC products to the public via mobile, email, social networks and public digital and online adverts;

iv.To carry out data collection and market intelligence for TPC’s products, recognize situations, assess implications and evaluate options on the different ways of promoting TPC’s products and services and make appropriate actions based on choices that support specific organization goals;

v.To lead the development of marketing strategies in conjunction with major operational areas leading to the generation of an overall marketing strategy;

vi.To develop and recommend an Annual Plan for the Directorate of Sales and Marketing and evaluate directorate performance against set work plans;

vii.To promote product merchandising and development and other services to the public and carry out business analysis;

viii.To develop the product, carry out test marketing and finally launch the product and promote products services and Brand Management for TPC;

ix.To develop and execute Government and corporate sales strategy

x.To develop the marketing strategy for new and existing products;

xi.To manage the institution sales force by enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations;

xii.To review from time-to-time product pricing based on marketing intelligence;

xiii.To manage social media presence and direct programs to improve social media reputation and recognition;

xiv.To develop and deliver marketing and communications strategies for the organization;

xv.To undertake continuous analysis of competitive environment and consumer trends; and

xvi.To perform any other duties assigned by the Postmaster General.

QUALIFICATION AND EXPERIENCE

• Holder of Master Degree in one of the following fields: Marketing, Business Communication, Business
• Administration majoring in Marketing, Entrepreneurship, Public Relations and Commerce or equivalent qualifications from a recognized Institution.
• Working experience of at least ten (10) years of which two (2) years must be in Managerial Position.

REMUNERATION

TPCSS 12

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